Leverage from media coverage

How to make the most of media coverage

I’ve had a fun time pitching client stories to the local newspapers lately, with great success. Yet media coverage is more than celebrating your name in print. In days gone by, today’s news became tomorrow’s chip paper. Nowadays it’s simply tossed in the bin. In today’s climate, small businesses have to do more than simply frame a Read more about How to make the most of media coverage[…]