Leverage from media coverage

How to make the most of media coverage

I’ve had a fun time pitching client stories to the local newspapers lately, with great success. Yet media coverage is more than celebrating your name in print. In days gone by, today’s news became tomorrow’s chip paper. Nowadays it’s simply tossed in the bin. In today’s climate, small businesses have to do more than simply frame a Read more about How to make the most of media coverage[…]

Turf Community Newsletter

Longevity in cyberspace

UPDATE (April 2017): this project was online when the post was originally published on 31 March 2015. Since that time, the website ’round the Ridge has been archived and is only available through Wayback Machine. Margot’s business has also evolved over the past decade and she recently launched Spruce design + marketing. *** Seems it’s true Read more about Longevity in cyberspace[…]